Many actors and small theatre companies, and venues, whether they are newly established or have been in business for a while, find the initial burst of interest in their work dries up. They therefore need to approach their markets – and marketing – in a more businesslike way if they are going to remain as thriving practitioners.
I run courses on how to understand your appeal to potential audiences, their motivations for attending and how to identify and communicate with more such people as well as with the people who do not yet attend; and how to present yourself and your art in a professional and coherent way both to audiences and to the press. I can adapt the courses to half- or full-days, and to the stage of development in the practitioners careers.
See more information about my courses.
I have led courses for Independent Theatre Council, Northern Ireland Theatre Association, PANDA and others. Several of the theatre companies and venues attending my courses have kept in touch, calling on further advice and consultancy when their business development requires it.
2006 and ongoing
“As a facilitator Rachel was really excellent – very approachable and full of helpful ideas and a creative approach to teaching. Everyone felt able to share their experiences and concerns.”
Training and mentoring