Advising on a touring exhibitions strategy

Issue:

Artist and craft maker, Philippe Goosens, has a unique exhibition based on models of the imagined aftermath of documented UFO sightings – if the UFOs had actually landed. He is looking for locations to show his work, and the AR, publications and activities associated with it.

Response:

Through a ‘Starter Pack‘ surgery session I concluded that joining the Touring Exhibitions Group and marketing his exhibition through that would be the best course. I then helped him with marketing copy suitable to that outlet.

Impact:

Philippe is now a member and is promoting his exhibition ‘The Day They Visited Earth’ through the group website.

Date:

March 2019

Category

Communications campaigns, Training and mentoring