Segmentation Archives | Rachel Escott

The next steps: embedding marketing with young people

Rachel 11.08.2016 Audiences, Communications, Digital, Marketing, Organisational change, Segmentation, Young people 0

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I’ve run marketing workshops with each of the young people’s peer-leading groups for their own Festivals as part of the Circuit programme (a...

Marketing for youth recruitment

Rachel 23.02.2016 Audience development, Audiences, Co-creation, Collaboration, Customer relationships, Digital, Diversity, Engagement, Evaluation, Galleries, Marketing, Organisational change, Participation, Research, Segmentation, Social media, Training, Young people 0

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Circuit is a four-year national programme connecting 15-25 year olds to the arts in galleries and museums working in partnership with the youth...

Brochures and print vs online…?

Rachel 16.03.2013 Communications, Marketing, Segmentation 0

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An interesting discussion has been raised on LinkedIn by Valentine Maxwell Tansley of The Managing Arts Blog. As Karen in Orange County found, the crucial thing is...

Impact of pricing?

Rachel 01.06.2012 Audience development, Segmentation, Ticketing 0

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A few times recently I have attended performances at some of the larger venues in London, sitting in parts of the auditorium that...

Wolf Brown audience involvement diagramme

Other people’s insights

Rachel 16.02.2012 Audiences, Participation, Reviews, Segmentation 0

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Following my 6 February posting about audience/ visitor participation, I’ve been following the topic in other blogs and articles. In case you missed...

Maximising ROI in Arts Marketing

Rachel 14.01.2012 Audience development, Communications, Marketing, Research, Segmentation 0

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Where once we would try to market the arts ‘on a shoestring’, now the shoestrings are ever shorter, there’s a renewed evaluation of...

Engaging audiences

Rachel 17.11.2011 Audiences, Marketing, Music, Orchestras, Segmentation 0

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At the London Philharmonic Orchestra’s concert last night at the Royal Festival Hall, there was a moment of unusual audience engagement. Towards the...

The next steps: embedding marketing with young people

Marketing for youth recruitment

Brochures and print vs online…?

Impact of pricing?

Other people’s insights

Maximising ROI in Arts Marketing

Engaging audiences

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Rachel Escott