Marketing Archives | Rachel Escott

The next steps: embedding marketing with young people

Rachel 11.08.2016 Audiences, Communications, Digital, Marketing, Organisational change, Segmentation, Young people 0

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I’ve run marketing workshops with each of the young people’s peer-leading groups for their own Festivals as part of the Circuit programme (a...

Marketing for youth recruitment

Rachel 23.02.2016 Audience development, Audiences, Co-creation, Collaboration, Customer relationships, Digital, Diversity, Engagement, Evaluation, Galleries, Marketing, Organisational change, Participation, Research, Segmentation, Social media, Training, Young people 0

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Circuit is a four-year national programme connecting 15-25 year olds to the arts in galleries and museums working in partnership with the youth...

Dismayed and confused

Rachel 07.02.2015 Evaluation, Marketing, Reviews 0

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Many interesting questions were promised at yesterday’s 2-hour symposium from Creativeworks London, ‘More than Accessible*: Theatre and Performance in the Age of the Spectator’....

What every creative maker needs to know

Rachel 25.05.2013 Creative industries, Marketing, Training 0

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I'm cheating a little with this blog, because I'm sending you straight off to someone else's: Alex Mather at www.redlemonclub.com, who gives a funny...

An excellent arts e-newsletter

Rachel 21.03.2013 Communications, Digital, Marketing 0

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Just received this week’s CreativeTorbay email newsletter. I admit I signed up to it at first because of a project I’m working on. But now...

Brochures and print vs online…?

Rachel 16.03.2013 Communications, Marketing, Segmentation 0

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An interesting discussion has been raised on LinkedIn by Valentine Maxwell Tansley of The Managing Arts Blog. As Karen in Orange County found, the crucial thing is...

I do love a good data programme

Rachel 10.10.2012 Customer relationships, Marketing, Research, Ticketing 0

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I've just spent a couple of hours over coffee in the lovely light of the British Museum's Great Court, getting up-to-date with the Spektrix box...

Marriage guidance for the arts

Rachel 26.02.2012 Arts funding, Collaboration, Marketing, Theatre, Touring, Training 0

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Too often on the subject of touring I hear: “If only they would send us decent copy on time” or “We send them...

Maximising ROI in Arts Marketing

Rachel 14.01.2012 Audience development, Communications, Marketing, Research, Segmentation 0

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Where once we would try to market the arts ‘on a shoestring’, now the shoestrings are ever shorter, there’s a renewed evaluation of...

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Rachel Escott