Communications Archives | Rachel Escott

Over-intellectualising

Rachel 14.09.2017 Access, Art, Audience development, Communications, Education, Engagement, Museums, Reviews 0

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I loved the Fundação de Serralves in Porto on a visit this summer. A variety of contrasting exhibitions, beautifully-lit spaces, peaceful with just...

Another great evaluation idea

Rachel 13.12.2016 Communications, Engagement, Evaluation, Research 0

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Back in October at the Bloomsbury Festival, the Building Centre on Store Street had an exhibition about how buildings and cities should be...

The next steps: embedding marketing with young people

Rachel 11.08.2016 Audiences, Communications, Digital, Marketing, Organisational change, Segmentation, Young people 0

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I’ve run marketing workshops with each of the young people’s peer-leading groups for their own Festivals as part of the Circuit programme (a...

How to help your Board and supporters fundraise for you

Rachel 08.05.2013 Advocacy, Arts funding, Boards, Communications 0

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I was sent a link to Swimming for FRED, a fundraising blog for a charity in the Forest of Dean that supports adults to improve...

An excellent arts e-newsletter

Rachel 21.03.2013 Communications, Digital, Marketing 0

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Just received this week’s CreativeTorbay email newsletter. I admit I signed up to it at first because of a project I’m working on. But now...

Brochures and print vs online…?

Rachel 16.03.2013 Communications, Marketing, Segmentation 0

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An interesting discussion has been raised on LinkedIn by Valentine Maxwell Tansley of The Managing Arts Blog. As Karen in Orange County found, the crucial thing is...

Maximising ROI in Arts Marketing

Rachel 14.01.2012 Audience development, Communications, Marketing, Research, Segmentation 0

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Where once we would try to market the arts ‘on a shoestring’, now the shoestrings are ever shorter, there’s a renewed evaluation of...

What does the client think?

Rachel 21.06.2009 Communications, Photography, Training 0

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The Trained Eye is a studio that provides professional courses for photographers. They have recently started ‘The Academy’, a year-long, part-time course for...

An illustrator’s take on empathy

Rachel 17.02.2009 Communications, Creative industries, Design, Marketing 0

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I was invited to give a talk last night for students from across the University for the Arts, London who are preparing for...

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Rachel Escott