What every creative maker needs to know

AlexMatherRedLemonClub_PageCropI’m cheating a little with this blog, because I’m sending you straight off to someone else’s: Alex Mather at www.redlemonclub.com, who gives a funny but flippin’ spot-on diagram of how to go about making sure what you make hits the spot.


I’m definitely going to use this on my Press and Marketing Basecamp workshop for craft makers, designers and applied artists at Craft Central next week!