Well that worked

A lesson in attracting a new audience: go to where they are.

 

City of London Sinfonia had a go at this on Tuesday, holding the first of its CLoSer concerts at The Village Underground in Spitalfields. Looking around, yes: the people there were decidedly different to those filling the seats at CLS concerts in Cadogan Hall, QEH, Wigmore Hall or elsewhere. New faces, younger – and more agile. More bean bags than seats!

 

I loved the sense of excitement, the bar, the lighting, the chatter and the informal approach of the musicians and conductor. Acoustics were great too.

 

A lesson in attracting a new audience: go to where they are.