The most recent findings from the government’s Taking Party survey, published earlier in the summer, pointed out once again that one of the biggest indicators for engaging with the arts and culture as an adult is the extent to which you have been exposed to art and culture as a child.
So it is fitting that the new Journal from engage (the organisation for visual arts education in galleries and museums), concentrates on the theme of ‘marketing’ and gallery education. As I trace in my contribution, the techniques long used in gallery education have informed the discipline of audience development to the benefit of both.
There are also fascinating insights from Helen Charman at the Design Museum, Elizabeth Fraser-Betts at the October Gallery, as well as from IMMA, the BALTIC and others.
Copies can be ordered from the engage website (ask for issue 26).