VISION AND MISSION

VISION AND MISSION

helping you re-frame the place and contribution of the audience in your strategy

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Circuit Unlock Cambridge Festival Photo: Mike Cameron
AUDIENCE RESEARCH

AUDIENCE RESEARCH

to explore specific issues and help decision-making

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CLS Crash, Bang, Wallop! concert Photo: David Steel
EVALUATION

EVALUATION

helping you understand your baseline and measure change

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iOrchestra's RE-RITE Photo: Toby Weller
ONGOING GUIDANCE

ONGOING GUIDANCE

guidance on appropriate programme decisions and how to communicate them

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Bloomsbury Festival Photo: David Steel
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Aligning arts and culture with audiences

Using my wide range of skills and experience, I challenge you to consider audience development for your organisation’s success. And I identify the changes needed to bring that about.

Vision and mission refinement

I work with you to question and re-position your vision and mission (especially on audiences). I then help you re-frame their place and contribution in your planning. This can be for your overall vision, or for a new project or offer.

Audience Research

Whether quantitative (surveys etc) or qualitative (focus groups, conversations, creative methodologies) I help you explore specific issues, or aid your strategic decision-making.

Evaluation of change

When you are implementing change, to aid refinement, as well as after implementation to create a new base-line understanding.

Ongoing guidance

On relevant programme development and/or communications strategy creation and implementation for audience development. Especially when I mentor staff over an extended period to embed skills and new practice.

See the full range of skills I offer

VIEW SKILLS

  • Your prompts and attention to detail are proving really helpful ... it is turning out to be a really interesting programme.

    - British Council

  • We enjoy working with Rachel because she has an excellent understanding of the complexities around funded arts organisation like ourselves. She also has an audience-driven viewpoint. The evaluation she provides is always clear, concise, in-depth but also incredibly practical.

    - Watford Palace Theatre

  • Rachel’s work for the Philharmonia, developing an audience development strategy for a complex project application, was simply outstanding.

    - Philharmonia Orchestra

  • Thanks again for all your work on the brand handbook, it went down really well and I’ve regularly seen staff consulting their copies off their own backs, so that’s got to be a positive!

    - The Postal Museum

  • You were SO instrumental in getting everything we’re doing at Free Word off the ground.

    - Free Word

29+

YEARS' EXPERIENCE

134

CLIENTS

13

ART FORMS

11

LARGE COLLABORATIONS