helping you re-frame the place and contribution of the audience in your strategy
to explore specific issues and help decision-making
helping you understand your baseline and measure change
guidance on appropriate programme decisions and how to communicate them
I work with you to question and re-position your vision and mission (especially on audiences). I then help you re-frame their place and contribution in your planning. This can be for your overall vision, or for a new project or offer.
Whether quantitative (surveys etc) or qualitative (focus groups, conversations, creative methodologies) I help you explore specific issues, or aid your strategic decision-making.
When you are implementing change, to aid refinement, as well as after implementation to create a new base-line understanding.
On relevant programme development and/or communications strategy creation and implementation for audience development. Especially when I mentor staff over an extended period to embed skills and new practice.
Your prompts and attention to detail are proving really helpful ... it is turning out to be a really interesting programme.
We enjoy working with Rachel because she has an excellent understanding of the complexities around funded arts organisation like ourselves. She also has an audience-driven viewpoint. The evaluation she provides is always clear, concise, in-depth but also incredibly practical.
Rachel’s work for the Philharmonia, developing an audience development strategy for a complex project application, was simply outstanding.
Thanks again for all your work on the brand handbook, it went down really well and I’ve regularly seen staff consulting their copies off their own backs, so that’s got to be a positive!
You were SO instrumental in getting everything we’re doing at Free Word off the ground.