Many artists and applied artists, whether they are newly graduated or have been in business for a while, find the initial burst of interest in their work dries up, or the showcases averrable to them as recent graduates end. They therefore need to approach their markets – and marketing – in a more businesslike way if they are going to remain as thriving practitioners.
I run courses on how to understand your appeal to potential buyers, their motivations for buying and how to identify and communicate with more such people; and how to present yourself and your art in a professional and coherent way both to buyers and to the press. I can adapt the courses to half- or full-days, and to the stage of development in the practitioners careers.
See more information about my courses.
I have led courses for Craft Central, Arts Council England’s Setting Up Scheme, Creative LondonNorth, The Royal College of Arts and others. Several of the artists attending my courses have kept in touch, calling on further advice and consultancy when their business development requires it.
2006 and ongoing
Training and mentoring