London marketing campaigns for the Philharmonia Orchestra


The Philharmonia Orchestra needed an interim Deputy Director to cover its London concerts season marketing, as well as special festival and events, and to support the team.


I took over the production of forthcoming season brochures and individual concert marketing, and created a strategy to ensure appropriate content and timing of communications were sent. I refreshed the tone of voice and targeting approaches, and reviewed the paid advertising campaign for the season.


As well as handing over the London concerts marketing to the newly-appointed Deputy Director in a dynamic state, I was able to offer internal consultancy to the orchestra, around social media marketing and audience development projects.


November 2012-February 2013


“I can’t recommend Rachel highly enough. She is incredibly experienced; and also calm, efficient and intuitive: exactly what a busy marketing department needs when it is struggling with exceptional workloads and needs a capable and trustworthy extra pair of hands.”


Communications campaigns, Project management, Strategic planning