London marketing campaigns for the Philharmonia Orchestra

Issue:

The Philharmonia Orchestra needed an interim Deputy Director to cover its London concerts season marketing, as well as special festival and events, and to support the team.

Response:

I took over the production of forthcoming season brochures and individual concert marketing, and created a strategy to ensure appropriate content and timing of communications were sent. I refreshed the tone of voice and targeting approaches, and reviewed the paid advertising campaign for the season.

Impact:

As well as handing over the London concerts marketing to the newly-appointed Deputy Director in a dynamic state, I was able to offer internal consultancy to the orchestra, around social media marketing and audience development projects.

Date:

November 2012-February 2013

Quote:

“I can’t recommend Rachel highly enough. She is incredibly experienced; and also calm, efficient and intuitive: exactly what a busy marketing department needs when it is struggling with exceptional workloads and needs a capable and trustworthy extra pair of hands.”

Category

Communications campaigns, Project management, Strategic planning