Free Word Centre Audience Development

Issue:

With a new Director, the Free Word Centre is looking to create a new focus for its events and impact with new and younger audiences; and consolidate its relationships with tenant organisations and partners as part of this. The aim formed the core of it’s NPO bid to Arts Council England in January 2017.

Response:

I worked at a strategic advisory level to help clarify Free Word’s purpose and desired audiences and fed into the NPO bid while helping recruit new teams to take charge of day-to-day marketing. I then developed a five-year Audience Development Strategy to allow these aims to develop organically, plus an Evaluation and Reflection Framework to help them keep on track.

Impact:

Free Word were successful in their NPO bid for 2018-2022 and are starting to implement the changing approaches to event planning:see the website for evolving news.

Date:

December 2016- December 2017

Category

Funding applications, Strategic planning