European Theatre with Theatre Voliere

Issue:

Théâtre Volière is a  UK-led, European theatre company with the ambition to establish a regular season of European theatre in London. After a well-received pilot in 2014, the aim is to build growing and loyal audiences and to cultivate a following for theatre with a distinctly European aesthetic.

Response:

I worked at a strategic level to ensure the festival conception and programme is attuned to the target audiences’ behaviours and motivations. Since September 2017 I continued to work alongside the company to develop the communications and audience development strategy and mentor them in its delivery.

Impact:

A fresh website full of exciting and unusual performances was launched in November 2017 – follow the link here. We are also inviting people to sign up for new updates here. The 2018 season was successfully completed and planning is underway for 2019.

Date:

December 2016 and ongoing

Category

Communications campaigns, Strategic planning