Developing a web resource for touring audiences with Audiences London

Quote:

“You’ve done a great job and this has turned out into a very useful resource. What’s unique about your approach here is that data collection and interpretation are seen in the context of building relationships with venues, rather than as an end in themselves. It makes sense, but as we know it isn’t how it always translates on the ground… so this offers a good basis for sound Audience Development practice in the long term.”

Category

Audience research, Communications campaigns