I gave a presentation in October 2017 for The Audience Agency’s workshop on evaluation for London Boroughs bidding to be London Borough of Culture. I looked at all the ways evaluation was embedded in this multi-strand project, and how Paul Hamlyn Foundation spurred us to be robust and questioning in our approach – and to use the insights gained to improve.
The full presentation resource is shared here.
Philharmonia Orchestra Website
20 April 2016
With Edward Mackay (Project Manager of iOrchestra) and other colleagues, I contribute to the final overview of the project to bring new ways to discover and explore orchestral music, to communities in the South West of England.
Philharmonia Orchestra Website
20 April 2016
I trace the different audience journeys we had envisaged from people in the South West to explore orchestra music through the iOrchestra tour – and what the evaluation and monitoring evidence revealed about those journeys in reality.
Arts Professional
14 April 2016
Through the Circuit network, 15 to 25 year olds create arts events for other young people. I reveal what they’ve learned about marketing to this under-engaged audience.
Circuit Website
1 March 2016
In this long-form blog I discuss the principles behind our approach to marketing for the Circuit programme, and the stages galleries and young people went through to take this on board. With gallery-specify case studies.
Arts Professional
11 June 2015
As part of a project to build new audiences for orchestral music, I explain the tactic of ‘stumbling across’ to bring music to people in everyday places, and compare their responses to those of people who came intentionally.
CultureHive
5 February 2015
In this case study I compare our objectives and audience targets for the iOrchestra tour with the outcome, and look at what contribution each tactic made towards its success.
CultureHive
May 2013
I set out how the Philharmonia Orchestra prepared their audience development bid to Arts Council England’s Strategic Touring Fund – what we learned about the process, even before the success of the application was known.
Arts Professional
27 February 2012
I discuss the benefits of marketing collaborations for touring productions, and what factors contribute to a healthy collaborative relationship.
JAM: Journal of Arts Marketing
2011
As marketers, it is our responsibility to ensure every penny is worked hard to get maximum return on investment. I look at how we can sweat our budgets to market our arts organisations more effectively.
Engage Journal 26
November 2010
Looking at arts education marketing as a relatively new concept and giving critical analysis and various techniques.