“It is now clear how marketing is an integral part of running an arts organisation well.”
To support senior managers in understanding how effective communications contributes to overall viability, and how you can boost the impact of communications staff. To explore influencing skills towards stakeholders.
These lively courses encourage you to approach your communications, whether for marketing, audience development, press and critical review, fundraising or stakeholder engagement in a more integrated, strategic way and from a ‘listener’-focused viewpoint. They help you understand why each of your audiences might be interested in what you have to say, which are the best messages to communicate and whether they will hear you.
For senior managers of arts organisations (artistic directors, chief executives, general managers and others) who do not have a communications or marketing background but who have overall responsibility for those areas and the staff working in them.
The workshop will help you explore:
This is a full-day workshop with access to online resources afterwards. The workshop is delivered through group work, exercises, tutor-led discussion, Q&A and resources. Participants are encouraged to share your own experience, problems and ideas.
This workshop would be reinforced by either a one-to-one surgery session or on-going one-to-one mentoring to support you or your staff in putting the lessons learned into practice. I can also facilitate whole-team or whole-organisation sessions to help you develop and embed your branding and communications approaches.