Audiences Archives | Rachel Escott

The next steps: embedding marketing with young people

Rachel 11.08.2016 Audiences, Communications, Digital, Marketing, Organisational change, Segmentation, Young people 0

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I’ve run marketing workshops with each of the young people’s peer-leading groups for their own Festivals as part of the Circuit programme (a...

Marketing for youth recruitment

Rachel 23.02.2016 Audience development, Audiences, Co-creation, Collaboration, Customer relationships, Digital, Diversity, Engagement, Evaluation, Galleries, Marketing, Organisational change, Participation, Research, Segmentation, Social media, Training, Young people 0

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Circuit is a four-year national programme connecting 15-25 year olds to the arts in galleries and museums working in partnership with the youth...

Christmas entertainment

Rachel 30.12.2013 Access, Audience development, Audiences, Orchestras 0

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We played host to my parents for an extended visit over Christmas – after a rocky year they had a lot of cultural...

Irresistible

Rachel 06.10.2012 Advocacy, Audiences, Diversity 0

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Time moves on. It seems a lifetime ago that London was overcome with Olympic and Paralympic enthusiasm. Back in the day, especially during...

Quality of life

Rachel 13.08.2012 Audiences, News 0

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Dea Birkett's piece in Arts Industry this week speaks of frustration that the Get Ahead of the Game's messages succeeded in putting a lot of people off going...

Be the audience

Rachel 10.07.2012 Audiences, Dance, Music, Opera, Reviews 0

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You’ve got to be there. That’s the thought that rooted me as I left the production of Dr Dee at ENO last Friday – while...

Aurora Orchestra playing at the Roundhouse, 2012

Sweet wrappers

Rachel 12.03.2012 Audience development, Audiences, Music, Orchestras, Reviews, Theatre, Young people 0

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At Aurora Orchestra’s ‘Love Song for the City last month at the Roundhouse, I’d been attracted by the idea of a concert programmed around...

Wolf Brown audience involvement diagramme

Other people’s insights

Rachel 16.02.2012 Audiences, Participation, Reviews, Segmentation 0

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Following my 6 February posting about audience/ visitor participation, I’ve been following the topic in other blogs and articles. In case you missed...

Well that worked

Rachel 24.11.2011 Audience development, Audiences, Orchestras, Reviews 0

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A lesson in attracting a new audience: go to where they are. City of London Sinfonia had a go at this on Tuesday, holding the...

Engaging audiences

Rachel 17.11.2011 Audiences, Marketing, Music, Orchestras, Segmentation 0

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At the London Philharmonic Orchestra’s concert last night at the Royal Festival Hall, there was a moment of unusual audience engagement. Towards the...

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Rachel Escott