In early December I helped with the first event of Europe Beyond Access – a 4-year Creative Europe programme led but the British Council to support disability-led performers throughout Europe (and especially in the 7 countries partnering in the programme).
Fuelled with the conviction that part of supporting those artists’ development is to secure and grow audiences for their work, our event was a study visit for the marketing and audience development staff of the partner organisations: Onassis Cultural Centre(Athens), Holland Dance Festival (den Haag). Per.Art (Novy Sad), Skanes Danstheater (Malmo), Kampnagel(Hamburg), and Oriente Occidente(Trentino).
The four days we spent together were fascinating, insightful and challenging, and we heard from many contributors including Graeae, Candoco, Attitude is Everything, Attenborough Centre for the Creative Arts and Rachel Bagshaw.
The issues facing us – the sector and the individual organisations and venues involved – are many and complex. But we concluded that the key is ‘attitude’ of the organisations and of every individual staff member within them. The attitude of thinking this is an important issue to address. The attitude of ‘what do you need?’ The attitude of creatively looking for solutions. The attitude of curiosity and respect.