August archive

Back to school in the arts and culture world seems to have come early this year! Not yet September, and a great many projects I’m working on are already in the intensive, groundwork stage. The scene feels vibrant indeed – and across the country as well as in London.


KazzumCuriousCurios-smallAnother success: State of Emergency’s application for Strategic Touring Funds to support its Per-Mission tour was approved. The tour will start early in 2014, so I’m already at work helping them implement the marketing framework I drew up as part of the bid.


And in more new news, I won the contract to consult with community groups in West London and internally with London Transport Museum staff to assess ways of improving the museum’s Acton Depot for community learning use. Another hectic timescale, with staff consultations kicked off already …


iOrchestra, the project that will take the Philharmonia’s two digital installations (Re-Rite and Universe of Sound) on tour in the South West, along with newly-developed satellite installation ‘The Bandwagon’ that will set up camp in 14 different neighbourhoods of limited access to arts and music. We’re recruiting the audience development team and setting up the evaluation framework (already, that’s good practice for you), not to mention the entire logistics of developing the installations, resources and concerts.


Tate’s Circuit galleries around the country have held events during the summer, some specifically for their young people audiences – led in many cases by their young collaborators. Now I’m developing the workshops and toolkits to help them address marketing to young people in their local areas.


Kazzum are busy with performances of Curious Curios at Watch This Space (Southbank) and Paper People in East London in late August, but nevertheless we have made good progress with the future style of their tour marketing packs. Best practice in practice.


Working to the French holiday schedule is a bit different, but behind the scenes a lot is happening with Theatre Transformation’s new brand and marketing work.


But if you want to catch me in person, I’m also out and about leading seminars and workshops this autumn and winter – in London, Edinburgh, Cardiff, Manchester and Glasgow. See all the variations here.