helping you re-frame the place and contribution of the audience in your strategy
to explore specific issues and help decision-making
helping you understand your baseline and measure change
guidance on appropriate programme decisions and how to communicate them
I work with you to question and re-position your vision and mission (especially on audiences). I then help you re-frame their place and contribution in your planning. This can be for your overall vision, or for a new project or offer.
Whether quantitative (surveys etc) or qualitative (focus groups, conversations, creative methodologies) I help you explore specific issues, or aid your strategic decision-making.
When you are implementing change, to aid refinement, as well as after implementation to create a new base-line understanding.
On relevant programme development and/or communications strategy creation and implementation for audience development. Especially when I mentor staff over an extended period to embed skills and new practice.
Thanks again for your help - [building an audience development strategy] has been a useful process for us and we have a clear way forward.
Rachel provided in depth analysis with essential recommendations. We were able to action many of these recommendations which has led to some major changes in how we communicate to our audiences. From these changes we have seen in the last couple of years an increase of audiences for a number of strands of our work.
Rachel has excellent communications skills when engaging with a wide variety of personalities.
We enjoy working with Rachel because she has an excellent understanding of the complexities around funded arts organisation like ourselves. She also has an audience-driven viewpoint. The evaluation she provides is always clear, concise, in-depth but also incredibly practical.
Thank you for the audience report which we will use on other grant applications
Thanks again for all your work on the brand handbook, it went down really well and I’ve regularly seen staff consulting their copies off their own backs, so that’s got to be a positive!
The foundation of clarity and confidence is a fantastic launch pad from which I will hopefully soar onwards and upwards … Again, many thanks for all your support and enthusiasm.
Rachel brings a wealth of experience to her consultancy and works flexibly in any work situation presented to her. She fits in quickly and sensitively with fellow colleagues, and has found realistic solutions often with limited time or resources.
Rachel’s work for the Philharmonia, developing an audience development strategy for a complex project application, was simply outstanding.
The Audience Development Plan played a big part in our (successful) ACE NPO application and was commended in the feedback so thanks very much for your work on this.
I found Rachel to be extremely thorough and efficient. She was able to understand our needs immediately and was able to deliver the results we needed quickly, and also with attention to detail. Impressive!
You’ve done a great job and this has turned out into a very useful resource. What’s unique about your approach here is that data collection and interpretation are seen in the context of building relationships with venues, rather than as an end in themselves. It makes sense, but as we know it isn’t how it always translates on the ground… so this offers a good basis for sound Audience Development practice in the long term.
Rachel’s clarity of thought and strong communications skills, alongside her great interest and knowledge in the arts, were an invaluable contribution to developing our marketing strategy. I would strongly recommend her as a consultant.
Rachel’s consistently high standards of professionalism allowed her to be effective across a very wide range of responsibilities and her dedication to Tate’s needs meant she maximised the return to the organisation from the limited resources available to education.
Rachel has a unique ability to assimilate a range of complex artistic and social criteria and translate these into a meaningful strategy that speaks to the core values of the organisations involved.
Thank you sincerely for the time. I feel a touch more equipped to do some research and get to grips with all the data we do collect and how to use it to realise our mission.
There are so many thing we hadn’t thought about before. I can see how easily we can tweak this pack for other shows and as a template for our own marketing of teenage shows.
Rachel’s advice surgery was great value for money and helped us focus on creating a clear, concise message to potential clients.
I can’t recommend Rachel highly enough. She is incredibly experienced; and also calm, efficient and intuitive: exactly what a busy marketing department needs when it is struggling with exceptional workloads and needs a capable and trustworthy extra pair of hands.
We met with Rachel to produce a bespoke training day for our clients, a group of photographers setting up their own businesses. Rachel spent some time with us before the day to really understand our delegates, and was therefore able to design an agenda that was perfect for their level of understanding. The training day itself was a fantastic success with great feedback from our delegates, who have since gone on the really grasp the principles of marketing.